Social Media, A.K.A. Web 2.0, is now where hip-hop was in 1985. Although social media started in 2004 with Facebook, followed by Twitter in 2006, now the two largest platforms in Social Media, we are at the brink of Web2.0/Social Technology as we know it.
Since the birth of the internet, only 16 years ago, life as we know it has changed and social media is one result. In a mere 7 years social media has grown into a sector of its own with so many tools that is seems too confusing or convoluted e.g., micro-blogging, social connection and status updates, geo-location, and social entertainment to name a few.
Social media is an integral part of marketing within the 21st century and if you’re not involved in one form or another you’re missing out on a large part of what business marketing and communication is today. Your target client(s) whether it be consumer or business are all active in social media and listening, or reading rather, to or for the information that pertains to their needs or interests.
Think of it this way, social media is the new “water cooler” in the office, the morning coffee at the café before work, or even the family postcards and notes sent from travels or holidays. Life as we know it has changed with connectivity like we’ve never imagined. Almost every person you know is on Twitter, Facebook or LinkedIn and they all work somewhere, go to school somewhere or are involved with something that fits your product or service.
You know just as well as we do that social media has become a large part of our everyday lives and although the medium is so young, innovation has driven social media to become a communication tool that now we get an alert that tells us, “Ronnie just landed a new client for the next three years,” or “It’s Jamie’s 30 and Flirty Birthday on Saturday and she’s looking for a place to host her party, Kremlin or Klusoz.”
Social Media has given any business the reach that was only available for those businesses with the marketing budgets of Nike, Sony, Starbucks and the like. Now we all have a medium that allows you to reach your prospects and clients and engage in a way that was only possible face to face. A new conversation can be had that is engaging and offers instant access of information or recommendation. With consumers and businesses more connected and mobile than ever, social media is the platform for a meaningful conversation with tens, hundreds or even thousands of people listening and looking whether you know it or not.
Managing social media today can be time intensive work and Gambit Marketing has tapped into social media since its inception and it’s ever-evolving technology. Our team of marketing consultants and partnerships with social media experts allow us the resources to provide social media management for your business.
Let us work together with you to create a strategy that includes social media for your business that drives traffic to your website, creates a buzz of interaction and engagement across the different platforms and begins to build on your company or personal brand.